About
Transform or Disrupt™
We bring the right entrepreneurs and experts together to lead companies through change.
Companies today do not only face the question of what they need to change. What matters is whether they are actually able to execute that change.
Transform or Disrupt™ combines strategic analysis, entrepreneurial experience and specialized expertise across fields — from transformation and automotive to marketing, e-commerce and digital business models, through to finance and corporate leadership.
We deliberately work as a network of independent entrepreneurs and experts. Depending on the situation of the company, we assemble the right team and take joint responsibility for the next phase of development.
The model
Understand. Transform. Disrupt.
01 — Understand
Understand where the company really stands.
Strategy, organization, leadership, market, business model and transformation readiness are examined from different perspectives.
02 — Transform
Turn change into execution.
We connect strategic decisions with operational experience and the capabilities the concrete transformation actually requires.
03 — Disrupt
When change demands more than optimization.
Sometimes it takes a new business model, a new positioning, new leadership or a changed ownership structure.
Transform or Disrupt™ does not mean we always recommend a transformation. We decide together with the company which path actually makes sense.
Founding & Expert Network
The people behind Transform or Disrupt™
Entrepreneurial experience meets specialized expertise.
Guido West
zeroland — Founder & CEO
Strategy · Business Development · Transformation
Guido West is founder and CEO of zeroland. He connects strategy, business development, partner networks and transformation, and develops concrete approaches for the next phase of a company together with entrepreneurs and experts.
Tuncay Gülsahin
STRAI Consulting — Founder & CEO
Strategy · Transformation · Automotive · Mathematical-Economic Models
Tuncay Gülsahin combines more than two decades of operational experience with proprietary mathematical-economic models. With STRAI Consulting he develops, among others, the Gülsahin Transformation Index (GTI), which captures organizational transformation capability objectively and comparably.
Witalij Moisejew
WITA Invest · Nextlvl Media — Entrepreneur & Managing Director
Marketing · Brands · Growth · Digital Business
Witalij Moisejew brings entrepreneurial experience from marketing, digital business models, media and brand building. His focus is connecting brand, customer access and growth. He is managing director of WITA Invest GmbH and Nextlvl Media GmbH.
Prof. Dr. Wolfgang Rams
Entrepreneur & Professor
Strategy · Finance · Innovation
Prof. Dr. Wolfgang Rams combines an academic perspective with long-standing entrepreneurial experience. His focus is innovation, financing, business models and strategic corporate development.
Mika Mertes
Entrepreneur & Expert — Digital Business & B2B Software
B2B Software · Digital Business · Technology
Mika Mertes brings experience in digital business models and B2B software. His focus is how technology changes existing business models, digitizes processes and enables new growth models.
Transform or Disrupt™ brings together an independent network of entrepreneurs and specialists. Each of them contributes their own operational experience and expertise and is assembled into an individual transformation team depending on the challenge.
Why a network?
No company has just one transformation problem.
Business models change. Technology changes markets. Leadership teams must realign. Brands lose relevance. Processes need to be digitized. At the same time, questions of succession, ownership and financing arise.
That is why we do not believe in the one advisor for every challenge. We bring together the people who can actually solve the concrete problem.
Fields of competence
Transform or Disrupt™
Not another consulting firm. A team built around your transformation.
The decisive question is not whether a company has to change. The question is: is transformation enough — or does it take something fundamentally new? Together we analyze the starting point, identify the decisive levers and assemble the team needed for the next phase.